¶ … attitudes that millennials have towards food. The survey is part of a broader scope of research on behalf of a major food retailer. The survey will contain two parts. The first part will contain basic demographic information, and the second part will contain the survey about your food attitudes. The results of this survey will be held in confidence. At no point do we require your name. The survey will be marked with an identification code, by which the results will be stored. This does not contain your name, or any other information that could be used ot identify you.

The survey contains ten questions. It should take between 3-5 minutes to complete.

What is your age?

What type of work do you do?

Unemployed

Student

Service

White collar

Blue collar

Arts/creative

What is your highest education level?

Post Graduate Degree

What is your income?

$50,000

5) What is your zip code?

6) What is your view on GMO Food?

Don't know, don't care

What's the big deal, I eat it?

I sometimes will eat organic

I always avoid it

7 )What percentage of your meals come from Cooked at fast food

Cooked at sit-down restaurant

Cooked at grocery store

Cooked at home

8) Do you have any dietary restrictions? Circle all that apply

Nut allergies

Gluten allergies

Lactose intolerance

Religious...

There are two types of questions, those pertaining to the independent variables (questions 1-5) and those pertaining to dependent variables (questions 6-10). Both are important in the context of this research because they will help the client to identify the trends in food attitudes in millennials. The first question seeks to determine if it is reasonable for all millennials to be treated as a singular group -- if there is a noticeable split between older and younger millennials on these issues, the client wants to identify that. The second, third, fourth and fifth questions are all different independent variables that it is believed will affect perceptions. The objective is first to identify what percentages of millennials fit into each category, and from there to build a preferences profile of each. Again, learning about differences is important.
The dependent variables are there to learn more about how the millennial generation -- and each demographic sub-group thereof -- responds to food. In some cases, the value of the…